<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The AdTech Team ]]></title><description><![CDATA[AdOps and AdTech assistance for ad agencies and AdTech companies. Working behind the scenes to power campaign setup on every media platform and more.]]></description><link>https://www.theadtechteam.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 15 Sep 2026 18:09:34 GMT</lastBuildDate><atom:link href="https://www.theadtechagency.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Top 5 AdOps Tasks to Offshore]]></title><description><![CDATA[Sending work abroad can sound like a scary idea, especially if you've personally had a bad experience with offshore customer service in...]]></description><link>https://www.theadtechteam.com/post/top-5-adops-tasks-to-offshore</link><guid isPermaLink="false">685c74a0a268c34a5169db00</guid><pubDate>Sat, 08 Mar 2025 13:55:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c1f59683d2b04df8e9d36e47d7e7e795.jpg/v1/fit/w_800,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Hollerbach</dc:creator></item><item><title><![CDATA[Top 5 Considerations While Deciding Whether to Offshore Tasks]]></title><description><![CDATA[If you're thinking about whether to offshore some of your operations work, there's a lot to consider. Here are the top 5 things to keep...]]></description><link>https://www.theadtechteam.com/post/top-5-considerations-while-deciding-whether-to-offshore-tasks</link><guid isPermaLink="false">685c74a0a268c34a5169daf0</guid><pubDate>Sat, 08 Mar 2025 13:54:59 GMT</pubDate><dc:creator>Emily Hollerbach</dc:creator></item><item><title><![CDATA[5 Tasks You Should NEVER Send to an Offshore Team]]></title><description><![CDATA[The key to success when using an offshore team is to know what to send to them, and even more importantly, what NOT to send to them. Here...]]></description><link>https://www.theadtechteam.com/post/5-tasks-you-should-never-send-to-an-offshore-team</link><guid isPermaLink="false">685c74a0a268c34a5169db03</guid><pubDate>Sat, 08 Mar 2025 13:50:42 GMT</pubDate><dc:creator>Emily Hollerbach</dc:creator></item><item><title><![CDATA[How to optimize an ad campaign]]></title><description><![CDATA[Start by looking at all the targeting options in the media platform that you're running ads in. These options will be things like geo,...]]></description><link>https://www.theadtechteam.com/post/how-to-optimize-an-ad-campaign</link><guid isPermaLink="false">685c74a0a268c34a5169daf9</guid><pubDate>Sat, 08 Mar 2025 13:49:43 GMT</pubDate><dc:creator>Emily Hollerbach</dc:creator></item><item><title><![CDATA[Are Direct Buys Better Than Programmatic Open Exchanges? ]]></title><description><![CDATA[Advertisers have been striking advertising deals directly with publishers for as long as advertising has existed. For a long time, direct...]]></description><link>https://www.theadtechteam.com/post/are-direct-buys-better-than-programmatic-open-exchanges-1</link><guid isPermaLink="false">685c74a0a268c34a5169db07</guid><pubDate>Sat, 08 Mar 2025 13:47:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_7eac7e4886f24e2f840c9ce7009f8aed~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Hollerbach</dc:creator></item><item><title><![CDATA[What is AdTech, Anyway?]]></title><description><![CDATA[Advertising Technology (AdTech) refers to any technology or media platform that supports the advertising industry. This is a vast...]]></description><link>https://www.theadtechteam.com/post/what-is-adtech-anyway</link><guid isPermaLink="false">685c74a0a268c34a5169dafd</guid><pubDate>Sat, 08 Mar 2025 13:36:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/309d105833834f94a863c3c88cb6e00e.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Hollerbach</dc:creator></item><item><title><![CDATA[This is Why a Traffic Doc is So Important for AdOps]]></title><description><![CDATA[Using a traffic doc can feel like a bit more work upfront when you're transcribing information from one place to another, but it will...]]></description><link>https://www.theadtechteam.com/post/this-is-why-a-traffic-doc-is-so-important-for-adops</link><guid isPermaLink="false">685c74a0a268c34a5169daff</guid><pubDate>Sat, 08 Mar 2025 13:34:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_2259d8017ac347a3adcdc8f108904259~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Hollerbach</dc:creator></item><item><title><![CDATA[How to optimize your media buying department]]></title><description><![CDATA[Media planning is a little bit of art and science. Investing in experienced people makes a huge difference to the performance of your...]]></description><link>https://www.theadtechteam.com/post/how-to-optimize-your-media-buying-department</link><guid isPermaLink="false">685c74a0a268c34a5169db04</guid><pubDate>Sat, 08 Mar 2025 13:32:44 GMT</pubDate><dc:creator>Emily Hollerbach</dc:creator></item></channel></rss>